Leave it to beauty influencers to keep raising the bar. A few million followers on social media? A smash-hit product...


Everybody knows that Gen Z is a demographic they’ve got to reach, but fewer seem to know what Gen Z actually means. Often,...


You may know and love us for our research and reporting on all things influencer marketing, but did you know we offer...


In 2019, we’ve seen a rise in social media conversation surrounding luxury beauty in the U.K. To get to the bottom of this...


May 2019 saw the 72nd annual Cannes Film Festival, where L’Oréal Paris Germany stole the show by styling models and...


Every May, we’ve come to expect L’Oréal Paris’ dominant presence at the Cannes Film Festival, and while the brand did not...


 

From Fenty Beauty’s buzzy concealer drop to Dior Beauty’s #MaisonChristianDior party in Tokyo, domestic and...


Brands see a significant boost in exposure when they’re featured in beauty subscription boxes, but how long do the good times...


This April, few beauty brands held the large influencer activations at the Coachella Valley Music and Arts Festival that have...


Tarte re-entered the Top 10 at No. 4 following a two-month absence, boasting $2.8M EMV and a Top 10- leading 142%...