Earned Media Value, or EMV, measures engagement with social media content about a brand that is created by a third party....


In the world of international beauty, festival season doesn’t end with Coachella. In July, several international beauty brands...


Instagram is where fashion trends are born in the social media age, and behind every viral look is a community of bloggers who...


When it comes to the top skincare brands, we can pretty much expect to see names like Tatcha, Farsáli, and Drunk Elephant in...


As influencers and eyeballs moved away from Instagram feeds and onto the beach for #HotGirlSummer, the leading beauty brands...


A how-to guide on segmenting your influencer community into Brand Champions, Recent Fans, Previous Fans, and Potential Fans...


Managing an influencer program is no small feat. With social media influencers inundating our Instagram and YouTube feeds with...


Anyone in the online beauty world knows that it’s a fast-paced game: buzz around new brand and product launches can fade as...


It’s #HotGirlSummer, which means your Instagram feed is probably brimming with bikinis and one-pieces. But with more and more...


Rihanna doesn’t make promises she can’t keep. So when the singer-turned-entrepreneur announced that she was launching a luxury...